There are many ways to a woman’s heart but the fastest way is to gift her a piece of jewellery. This holds true for 99.9% of women and hence the popularity of jewellery among the general populace of any burgeoning city. Years ago, jewellery was bought only from the most trusted family jewellers’ but nowadays this trend is no more. The young and old alike, have taken to the internet to choose from the vast variety of jewellery available. There is no short fall of websites that cater to jewellery enthusiasts. But buying jewellery online has never been easier.
If you take a closer look at some of the online jewellery trends you will see that the market share of jewellery stores online has risen to 13% in the last 2-3 years. The revenue generated from online jewellery sales in Australia was however in billions in 2014. This just highlights the potential market for upcoming jewellery designers.
Buying online has thus become the latest trend. You can purchase the whole ensemble which includes necklace, earring, bracelets, long chain necklaces etc. or you could mix and match. The rend is of course to mix and match and it is no longer hip to wear from the same ensemble. The material of the jewellery also a big thing. It can be designed in gold, silver, crystal, kundan etc. Keeping your attire in mind you can opt for the material that you think will go best.
Crystal is becoming a trendsetter this season with its sparkling clarity and modern look. The most renowned crystal jewellery is made by Swarovski who needs no introduction to a fashion enthusiast. Swarovski crystal hails from Austria and is currently a household name. There are also other popular crystals and among those include, Celestial Crystal & Czech glass. Usually customers while buying online, choose the colour and design of the crystal and the rest is taken care of by the designer.
However, jewellery designers are an inspiration by themselves. A lot of research goes into designing a set made of crystal. The designer has to think in terms of uniqueness but still maintain the style quotient. They have to be updated on the latest trends in styles by visiting fashion shows, reading jewellery design books and talking to boutique owners for what is selling the most that season. For designing crystal jewellery, one has to be in short a creative genius.
Apart from crystal, ethnic Indian jewellery is also sweeping the market off its feet with sales up by leaps and bounds. The most popular trend is to create famous jewellery sets like Victorian and mix their style with handcrafted ethnic sets.
As there is something for everybody in the online space, buying jewellery and fashion accessories online will soon be breaking records in terms of sales all around the world.
